How to install Pika for Python on Windows

I am learning RabbitMQ these days and I follow the tutorial on http://www.rabbitmq.com/tutorials/tutorial-one-python.html,

And in this tutorial series they're going to use pika. To install it, it says:

• On Windows: To install easy_install, run the MS Windows Installer for setuptools

easy_install pip
pip install pika==0.9.8

I don't know what is "easy_install" means, and finally I found out:
The "easy_install" is under the  python installation directory(Python/Scripts), there is an easy install.exe under Scripts directory, at the command line input:

easy_install.exe pip

pip.exe install pika